Last week I had the pleasure of attending a Vichy Laboraties media event. On the agenda was a closer look at the not new but improved Vichy LiftActiv Serum 10 Supreme. Renowned aesthetic medical practitioner Dr Alek Nikolic was present to educate fellow bloggers and beauty editors on the technicalities of the serum such as the ingredients used this time around and its effects on the skin. At 24, I am beginning to get stuck into a skincare routine that will correct current concerns while also slowing down the process of ageing and in some cases preventing unwanted skin problems from occurring. In so doing, I have added the Vichy LiftActiv Serum 10 Supreme to my daily routine as an effective premature ageing buster.
Dr Alek Nikolic began by describing factors that make the skin look old. Namely the texture and colour of the skin; glow and luminosity, symmetry (think firmness and structure) and wrinkles (includes fine lines and crows feet). The new and improved formula claims to help visibly improve the ten known signs of ageing. We'll see how it is expected to perform by taking a closer look at some of its key ingredients...
1. Fragmented Hyaluronic Acid (HA)
This is a new addition to the formula! Fragmented hyaluronic acid is made up of three times more water than regular HA and is 16 times smaller meaning the important rhamnose (will elaborate on this ingredient next) will be able to penetrate the skin deeper.
|HA molecular structure|
In case you're thinking "WTF is hyaluronic acid?"
Hyaluronic acid is a polymer (a big molecule made up of smaller repeated molecules) naturally produced in our bodies. It's composed of two sugars (N-acetyl-glucosamine-6-phosphate and glucuronic acid) that our cells produce throughout their lives. These two sugars alternate between each other to produce
what we call hyaluronic acid and is present in our joints (to keep them nimble) and is the main molecule of the extracellular matrix of the skin (which keeps it from sagging and developing fine lines and wrinkles). Everyday, an estimated one third of HA in our body is produced and degraded and as we age, the production rate becomes lower than the rate of degredation. Added to this natural process, free radicals such as UV exposure, pollutants and chemical degrade HA even further. Our joints become painful and premature signs of ageing begin to show. This is why aestheticians love products with high levels of HA.*
So, between high molecular weight HA and fragmented HA (low molecular weight HA), the latter is made up of small pieces of high molecular weight HA and is normally used in cosmetics as these pieces activate some biological pathways leading to anti-ageing effects.*
Rhamnose is another naturally occurring sugar and is promoted as an anti-wrinkle agent known to have skin soothing and anti-inflammatory properties. The smaller fragmented HA molecules means rhamnose is able to penetrate more deeply into the skin and is number two on the ingredients list.
3. Vichy Thermal Water
Vichy's thermal spa water consists of 15 rare minerals essential to fortifying and protecting the skin against environmental aggressors. It is very soothing and is infused with antioxidants.
So, what's the 10 day challenge all about? Well, if you are thinking of purchasing this serum, Vichy South Africa encourages you to use it daily for 10 days and document your progress and your skins change by snapping a self portrait everyday. The Vichy LiftActiv Serum 10 Supreme is ideal for women that are 30 years of age and above so don't panic if your changes aren't as visible as your Aunty. However, I will be documenting my journey just to see if I do indeed notice any improvements to my skin. If not, I'll probably give it to mum!☺︎
* Cited from http://www.induchem.com/
Which products are you currently relying on to slow down ageing?
Labels: anti-ageing, serum, skincare